BBY gapped down even after beating earnings on 11/24. I had my eyes on a $110 - $115 post-earnings spread ever since and I got the opportunity today. If markets pullback next week, it might drop down to $105, but $110 seems to be the line in the sand for now. Given that BBY was trading at $124 before earnings, this seems like an easily achievable target! NOTE: If you have been trading with me for some time, you will instantly spot this as my typical post-earnings trade. I have also described these trades in the second edition of my book. These trades are based on Support/Resistance only as my other indicators don’t apply here.

This is an interesting loser and it will explain why sometimes I am unable to use the 50% loss rule to exit positions. As mentioned in my book, unless there are more than 15 days left in my expiration cycle, I don't pay attention to a trade which is not going in my direction. If there are less than 15 days left and my position has lost 50% of its value, I close the position. However, in certain situations like this one, the stock immediately went against me. And by the time 15 days were left in the expiration cycle, the position had lost 90% of its value. At this point, there was hardly any thing left in the position to salvage, so I had to let it expire for a full loss.